“A tiny seed can grow into a big tree.”
African proverb

Mmatjatji Ramaphala Edelstein


Mmatjatji joined Free To grow in 2008. Her dynamic and energetic personality, coupled with her passion for people, make her an excellent and inspiring facilitator. She currently also fulfills the role of Director of Free To Grow South Africa (Pty) Ltd.


Since joining Free To Grow, she has facilitated, amongst others:

  • Employee Engagement programmes at: Imperial Fast ‘n Fresh, PwC, Vector Logistics, UCS Vodacom, Pick ‘n Pay, EnviroServ, Mercantile Bank, Momentum, SA Post Office, The Road Accident Fund, Assupol, Polyoak Packaging. TFG (South Africa, Lesotho, Swaziland and Botswana) as well as Graduate Development Programmes at Imperial Logistics
  • Leadership Development programmes at: Vesuvius, St Peters College, MultiChoice, Avis, Avis Fleet, ABI (Devland, Midrand and CIC), TFG, PPECB and Crossroads Distribution
  • Personal Growth and Wellbeing programmes at: Pick ‘n Pay, TFG, Sanlam, Woolworths, University of Cape Town, Discovery, Millward Brown, Metropolitan Life and Metropolitan Health,  TMT Services, Skynet, Rohlig Grindrod,  Department of Water Affairs, Department of Local Government and Housing, Kalahari.com, Studie Trust and MES
  • Relationship Building programmes at: UNICEF, University of Cape Town, ACSA and the Small Enterprise Foundation


Mmatjatji is one of the facilitators selected to present training to FTG clients outside of South Africa.  So far she has presented training for MillwardBrown in Kenya and Dubai, for UNICEF in Ethiopia and for TFG Africa in Botswana.


Other Work Experience

1999 to 2007:

  • Casting Director at Rhythm City, Curios Pictures, Johannesburg
  • Drama Teacher at International School of Helderberg, Somerset West
  • Drama Department Facilitator at Blazing Trails School Programme, Seattle USA
  • Tour Manager at Book It Repertory Theatre, Seattle, USA
  • Facilitator at Nature Consortium, Seattle USA
  • Theatre Manager at Kwasuka Theatre, Durban KZN
  • Lecturer at Natal Technikon, Durban KZN


Client Feedback


  • Gillian Melsop, Country Representative, Unicef Ethiopia, “She is truly brilliant!”


  • Steve Paros, Head of Treasury, Mercantile Bank:“Mmatjatji really impressed me. She had us in the palm of her hand. Her dynamic personality, her skills to deal effectively with such a large group, her understanding of our situation and her wisdom to guide the conversation where it needed to go, are outstanding.”


  • Lindiwe Nkosi, Organisational Development Consultant, Momentum Group Head Office: “Mmatjatji is a gem as facilitator: inspiring and very energetic. She had the participants eating from her hand.”


  • Bojosi Thukutha, Graduate Development Manager, Imperial Logistics: “Congratulations on the quality of your facilitators! Mmatjatji is phenomenal.”


  • Ronel Steyn, Training and Development Manager, Avis Fleet Services: “I will miss Mmatjatji on many levels, she was a true inspiration to me personally.”


  • Thulane K Mokoena, HR Manager, Group HR TFG Africa praised Mmatjatji’s WorkQ facilitation in Botswana, calling her a ‘marvel’. He reported that she pitched the training at the right level throughout the duration of the programme, knowing exactly when to adapt the content to reach the group’s level. He also mentioned the fact that Mmatjatji  created a very positive learning environment and was well in control of the group at all times. He was impressed by her knowledge of the TFG group and says: “She is real and made things very relevant to their environment”.





  • 2017: Completing Psychology at UNISA
  • 2002: 10 Credits Journalism (South Seattle Community College, USA)
  • 2000: B.A. Honors (University of Natal)
  • 1999: Higher Education Diploma (University of Natal)
  • 1996: National Diploma in Performing Arts (Natal Technikon)


Training Courses

  • 2010: Qualified as an Assessor US No.115753 (Assessment College of SA (Pty) Ltd)
  • 2010: Dimensions of Professional Selling (Skills Portal)
  • 1993 – 1997: Theory of Domestic Abuse and Violence Counselling courses, The Advice Desk for Abused Women (in association with University of Durban Westville)