Free To Grow roots, FTG, FTG journey

“A tiny seed can grow into a big tree.”

African proverb


Tjaart Minnaar


Tjaart Minnaar, Director, Free To Grow


Tjaart joined the Free To Grow team in 2017 to play a leading role in the further development of the business and its offerings.


Tjaart advises several South African blue-chip companies and has international consulting experience in the areas of Business Strategy Development, Strategy Execution, Culture Development, Organisational Change, Employee Engagement, Leadership Development and Executive Coaching.


His specific area of interest is the design of large-scale organisational performance improvement processes of which he has led numerous projects in the FMCG, Retail, Financial Services, Engineering, Construction and Mining industries as well as for parastatals and local government bodies.


As a testimony to his success, several of his clients have scooped the overall prize or won categories in the Deloitte Best Company to Work for Survey.




Other Experience



After holding several senior Human Resources positions in FMCG companies, Tjaart started his own consulting firm and later joined the consulting firm OIM in 1992. Over the next 24 years he spearheaded the expansion of this business and after being in the MD and CEO seats for 14 years decided to return to his first love of working directly with clients and crafting solutions to their business challenges.


Building on his close to 30 years’ experience in business and consulting, Tjaart founded 2Collaborate, a consortium of best-in-class businesses, that delivers integrated solutions in strategy, demand, leadership, culture and technology.