
About Free To Grow

Our why?
Alinda had a dream and founded Free To Grow in 1994 to bring healing and hope to people in organisations and communities.
The vision that she has tirelessly nurtured has grown from a tiny seedling into a beautiful big tree and continues to bear fruit. Hard work, passion, strategic vision and commitment to unlocking the inherent potential in people, have left an indelible mark on individuals and organisations in 36 countries.
While the focus on personal growth and transformation remains at the core of our work, our products and services have evolved.
Today, we offer a comprehensive package that helps people, as well as organisations, thrive.
Dr Shirley Zinn, patron of Free To Grow, puts it beautifully:
“If you look across Free To Grow’s timeline of 30+ years, we have incredible stories of lives touched through the work you have done. Your dedication, commitment and hard work have been extraordinary.”

OUR VALUES
Our values are our true north - they are the heart of who we are and how we work

Integrity
We do what we say and say what we do.
Passion for Quality
Quality is not negotiable - good is never enough.
Innovation
We stay abreast of trends and are constantly seeking new and impactful ways to accelerate learning and performance.
Sincerity
We believe that what comes from the heart – goes to the heart.

Sustainability
We are committed to making a meaningful contribution that adds real value to our clients.
Nurturing
People are the reason for our existence. We treat them with respect and empower and acknowledge them whenever we can.

OUR PEOPLE
Our Patron
Dr Shirley Zinn, an esteemed figure in business and leadership, shares our heart for uplifting people. Her dedication to fostering diversity and growth aligns seamlessly with the Free To Grow mission.
We are humbled and proud to have Shirley, an accomplished leader, author, educator and advocate for positive change as our Patron. Her guidance, mentorship and advocacy will further empower us to expand our reach, enrich our programs and effect positive change in the lives of individuals and organisations.
Our Team
We have brought together a diverse team of consultants, accredited facilitators and support staff that enables us to deliver value to our clients in the long term.
We take pride in the passion, skills and experience of consultants and facilitators, and that we are all aligned behind a shared purpose and values. The diversity in our team enables us to effectively work across industries and job levels.
Our Central Office is in Somerset West and we have accredited facilitators based in Gauteng, Kwazulu Natal, Free State, Eastern & Western Cape, Botswana, Ghana, Kenya, Mozambique, Namibia and Nigeria.
































Associates
We collaborate with a few consultants whose areas of speciality complements our own. At times these consultants introduce the work Free To Grow does to their clients, where they believe it is relevant and can add value, and at times we bring their expertise to our clients.













