Free To Grow roots, FTG, FTG journey

“A tiny seed can grow into a big tree.”

African proverb

Alison Moore


Alison Moore Executive: Operations

Alison joined Free To Grow in 2003 in a sales capacity, following a 25-year banking career which included the roles of Relationship and Branch Manager.


In 2006, Alison’s role expanded to Project Specialist (among other things). Here she has managed numerous large scale projects e.g. Employee Engagement and Leadership Development roll-outs at Western Cape Government Health, RCL Foods, Woolworths, Imperial Fast ‘n Fresh, Imperial Logistics,  ABSA Technologies, Vital Health Foods, Deli Spices, MultiChoice Africa, Nile Breweries, APL Cartons, Premier Foods, to name a few.


Alison is accredited to facilitate Free To Grow’s Money Sense programme. She has facilitated Personal Growth and Wellbeing programmes at: Cape Peninsula University Technology, The Foschini Group, Pathcare, Metropolitan Health and Standard Bank.


In March 2020, Alison was appointed Executive: Operations & Client Projects. She is primarily responsible for managing the operations of the business and various client projects.


She is Free To Grow’s Quality Management representative and manages the ISO 9001:2015 process.



As a significant contributor to the team, Alison brings many skills and characteristics: caring for and working well with people, the ability to build excellent client relationships, strong leadership,  accuracy and attention to detail stand out among these.