Equipping frontline workers to combat COVID-19
Frontline workers are extremely vulnerable to infection. Information, posters and videos abound – but they not been designed for this target group.
To meet this urgent need, Free To Grow has developed a cost-effective frontline toolkit that aids comprehension and encourages the application of COVID-19 information and guidelines. It acknowledges the complexity of behaviour change and does not follow a quick-fix approach. Toolkit 1 addresses the 6 C’s critical to protecting self and others. Toolkit 2 will focus on a 7th C: Care for your body & mind, with the objective of retaining emotional and physical health over an extended period of time, keeping hope and optimism alive.
“What a privilege to work with Free To Grow during this time. We are an essential business, working full steam to realise our vision of “Bringing More Food To More People More Often”. COVID-19 educational material in the public domain is just not practical and relevant enough to have meaning for our employees. This is why we are extremely excited about Free To Grow’s tools – the communication style is fresh and impactful and our people can relate to the message. We love your material and the fact that learning happens bit by bit. The toolkit is a wonderful gift to L&D: It really has done all the work for us! – Ansa Du Toit, Learning & Development Manager, RCL Foods
Information is presented in 15 bite-size chunks that grow awareness and understanding over time.
“The feedback is great! The toolkit is very well structured and the different parts are woven into a lovely whole. When you watch the last video, you can still see the first one in your mind. People are really taking the messages to heart and talking about it among themselves. The communication is to the point, easy to understand and the messages make you think. The toolkit is also graphically striking and the images form mental pictures that are imprinted in your mind. The fact that it is available in Zulu also makes a huge difference. It works VERY well and is a wonderful tool.” – Christo Marais, SHER Specialist, Illovo SA