Making Dreams a Reality: De Beers Zimele celebrates empowered entrepreneurs

De Beers Zimele Kleinzee Hub recently celebrated the growth of their SMME clients who enrolled during 2018 for training, support and mentorship.

Zimele, which means ‘standing on one’s own feet’ in Zulu, is the name of De Beer’s internationally recognised socio-economic development programme that empowers entrepreneurs across the country through offering financial support and mentorship to small and medium-sized enterprises (SMMEs).

Following a longstanding relationship with De Beers, Free To Grow CEO, Alinda Nortje, was invited to be the keynote speaker at the event which hosted around 60 entrepreneurs from different towns in the Nama Khoi Municipal Area.

“What an enriching and humbling experience this has been,” says Alinda. “I loved every minute with this group of entrepreneurs, who work so hard to MAKE things happen, instead of merely WAITING for it to happen. I salute each and every one of you and trust that what I shared has inspired and further motivated you to keep on growing.”

Alinda Nortje, Founder & Executive Chairperson of Free To Grow with William MacDonald, General Manager of De Beers Namaqualand Mines Kleinzee and Annami Engelbrecht, Business Development Superintendent, De Beers Namaqualand Mines Kleinzee.

Launched in 1998 to aid enterprise development, employment creation and poverty alleviation, the Zimele initiative has made a significant impact on mining communities within South Africa and is frequently referred to as best practise around the world. Critical to its success has been the focus on creating sustainability in business by complementing funding with the transfer of skills, personal development training, general business acumen, mentorship and technical support.

As part of this capacity building process, Free To Grow’s Money Sense programme was presented to a group of business owners, from De Beer’s Zimele Kleinzee Hub, to equip them with the skills to handle their personal finances more effectively. According to Stephanie Roodt, representative of TrioPlus, the mentorship company appointed by De Beers Zimele, “all the candidates who attended Free To Grow’s Money Sense programme clearly gained skills to set specific goals with regards to savings, spending wisely, budgeting and managing their finances on a day to day basis.”

Free To Grow is delighted to continue partnering with De Beers in their journey to make a positive and lasting impact in the communities where they operate, a relationship that began in 1999 with the presentation of FTG Lifeskills at De Beers Finsch Mine. Since then Free To Grow has worked extensively with numerous divisions and operations to present a range of personal development workshops. Programmes such as Assertiveness @ Work, EQ Edge and StressWise, from Free To Grow’s Individual Development Offering, have been successfully delivered to assist De Beer’s employees in unlocking their potential and experiencing higher levels of personal success.

Zimele clients (SMMEs who enrolled during 2018 for training support and mentorship) and Stakeholders (SEDA, TrioPlus and De Beers management) celebrate the year’s achievements.

The proud Money Sense participants received their certificates from Alinda Nortje, founder & Executive Chairperson of Free To Grow.