Money ‘personalities’ & their impact on employees’ finances, wellbeing and performance

While some of us splurge our salaries on the latest tech and gadgets, others can’t resist the lure of ‘buy 3 & get on free’ and others skimp and save every cent they can.

How we look at Money is shaped by our underlying attitudes and beliefs.

How we ‘see’ money and our resultant financial decisions are influenced by our ‘roots’ – our upbringing, education and our social, economic and environmental circumstances.

While numerous variations exist, it is broadly agreed that there are six or seven common money ‘personality’ types: Spendthrifts, Penny-pinchers, Worrywarts, Devil-may-cares, Head in the clouds, Schemers and Planners.

While many of us may identify with several of these types, the bottom line is that as employers, we can make a significant impact on our employee’s wellbeing by helping them think about how they relate to money and how that relationship affects their overall financial health and goals.

Investing in employee wellbeing is becoming increasingly important in a low growth economy, where more employees than ever, are admitting to being stressed about their finances. This was highlighted in PwC’s 2019 Employee Financial Wellness Survey, with 59% of respondents reporting that their money matters and challenges are causing them stress at work.

By addressing these stressors, employers stand to reap the benefits of lower employee stress levels, health-related absenteeism, costly accidents or mishaps due to ‘mental absenteeism’ and increased productivity.

Our Approach

Free To Grow’s Money Sense programme has equipped over 23 669 employees with essential personal financial skills, providing not only the knowledge and skills but also addressing the underlying values and attitudes toward money that shape spending.

There are also numerous spinoffs for business, including:

  • Energy previously spent on financial pressures now being focussed more productively on work
  • A decrease in requests for loans
  • Reduced absenteeism
  • Lower risk of theft and fraud.


Money Sense has a huge impact on young people entering their first jobs with us… the feedback is overwhelmingly positive and the one thing that all participants say is how this course has helped them in their transition from student to working professional.” – Adam Cooke, Head, Media24 Academy

Contact Kim van Schoor on 084 442 5619 or for more about Money Sense or visit for more on Free To Grow and our contribution to organisations.